At All Costs’ is Mike Nicoll’s first feature film, a documentary he began developing during his last year at USC’s Film School. He’d spent his formative years playing AAU basketball in southern California – and set out to explore the world’s subsequent transformations immediately after he graduated.


Penetrating the exclusive, ‘invite-only’ velvet rope of the AAU world was a challenge, but the result is a raw, uncompromising journey through life inside the AAU system. The film examines the shifting nature of ‘amateurism’ in modern-day American sports, specifically exploring the cross-pollination between the NBA and AAU culture. From the genesis of ‘super teams’ to the question of ‘what makes a pro’ (increasingly relevant in discussing the NCAA’s legitimacy), ‘At All Costs’ examines where professional basketball truly begins in America.


For more on how Mike made the film, read his essay for MovieMaker Magazine here:




You can buy the film on iTunes, Amazon and Google Play here:

Copyright 2016. Mike Nicoll Media